In the early 1980s she was part of the McElroy &
McElroy team, working on script and project development
for film and television projects, as well as holding
key production positions on feature films.
In
the late-1980s she was approached to produce TVCs and
discovered a passion for the adrenaline-charged world
of very, very short films. For over twenty years Wilma
has produced award-winning commercials for clients
including Nescafe, Mitsubishi, Honda, Kellogg's,
Continental Airlines, Singapore Army and Heineken Asia,
as well as working as Agency Producer on the
ground-breaking HIV/AIDs Anti-Discrimination Campaign
for the Australian Department of Health and a
multi-awarded Schwarzkopf campaign shot in Paris.
During this time she developed strong relationships
with agencies and clients, enabling her to expand the
client base of the production companies she worked
with, increase return business, establish directors in
overseas markets, and successfully launch and nurture
the careers of new directors.
With a passion for all aspects of filmmaking, Wilma has
continued to study throughout her career, attending
courses at the AFTRS Sydney, and workshops and
masterclasses in the US. Her directorial debut, the
short film ALIENATION, was supported by the Australian
Film Commission and invited to screen at major film
festivals in Australia and the US. This led to her
being asked to direct a campaign for the National
Breast Cancer Council, as well as spots for Suzuki and
Freedom.
Wilma is currently developing several feature projects,
including the original screenplay "Sometimes You Eat
the Bear" and an adaptation of the best-selling novel,
"Fat, Fifty & F***ed!" by Geoff
McGeachin.